Commercial for Tartu Kaubamaja

The possibilities of juggling the past, present and future are unlimited when a fashion campaign is concerned. Just like in fashion itself.
This fall's Moekuulutaja is inspired by our country’s 100th anniversary – instead of emphasising the EV100 imprint and our tricolor, we mildly play on our flag colours and minimal-level national symbols.
Balance has been found between elements from the first Republic times (hat, hair style, typography) and the visual language of today’s fashion.