7Pack – a healthy food plan service – asked to us to completely renew their visual identity which lacked character and clearer connection to a healthy lifestyle.

Our solution:

For the visual language we've combined lively bright textures that represent healthy ingredients of which 7Pack meals are composed and rigid tables that represent structure and research background on which the business is built.

This visual language is applied across all touchpoints from digital to print, packaging, promotional sports outfits and courier uniforms.