In late 2017, Baha Mar resort in Nassau approached us for a last minute solution to a
two-pronged issue. Their casino had scheduled a two-day $300,000 Poker Tournament leading up to their New Year’s Eve festivities. Likewise, the resort had scheduled a New Year's Eve "White Party" for which no invite had been produced. However, it was too late to engage their database via a traditional mailed invitation for either event. An electronic invite was the only means of reaching their customers in time to RSVP.
1. The first invite gave players in Baha Mar's database 300,000 reasons to book their New Year's Eve weekend at the new resort. Leftfield leveraged the New Year’s theme by “borrowing” fireworks footage from one of the resort’s promotional videos. The sequence of frames were seamlessly married to the $300,000 poker promotion. The final result heightened the level of excitement associated with the poker tournament, it tied-in the New Year’s theme; and the animated “exploding fireworks” made for a compelling message at a time of year when mailboxes are oversaturated with year-end competition.
2. In this particular winter season of such frigid cold, our New Year's Eve invitation strategy was to whet the reader’s appetite with a promo video featuring a warm oasis of dancing fire “fountains” and native Bahamian Junkanoo dancers. These would also be featured during the New Year’s festivities and made for an undeniable calling card for those looking to escape the winter blues during a major holiday.