Every year, more and more environmental campaigns emerge urging us to help save the planet. Often this problem can seem so significant and so far gone that it seems impossible that a single person could make a difference. Yes, the statistics shock us, but they are so large that sometimes we feel disconnected from them. To get this social service message across in a relatable way, we created a campaign that would get people thinking about their plastic usage, and show them that they can make a big difference to the environment by making a small difference in their lives.