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    Branding for a new dentist in the newly renovated old Princess Theatre Claremont.
Client | Dental Quarters Claremont
Our client wanted a boutique feeling brand that would evoke old fashioned personalised service, and still allude to the use of the most modern equipment and techniques.
The location, a newly renovated projection room of a 1920’s cinema, was subtly referenced via the monochromatic palette.
The area’s postcode inside the “Q” would change with each new practice opened, creating a unique and location specific mark that remained consistent with the central brand.
The numbers were then extended to create patterns such as times on the appointment cards, room numbers on consultation room doors and the postcode on the entrance.
Above: Image courtesy of Ego Squared Interior Design