Mini Real Memories
SUMMARY 
Branded Short I Live-Action I VR 

A 360° short film about a heist and an escape from it with a Mini Cooper by docking into a getaway boat. 

The goal of the film was to put the audience in a sequence of events where they are simply spectators catching the elements of the story. We wanted to showcase the agility of the Mini Cooper by having the camera mounted in the back of the car as it swerves around the dock. 

The final project was released through New York Times VR mobile application along with 1 million distributed headsets. 


Brand: Mini
Agency: KKLD
Production: Unit9
Writing & Direction: Bipolar Studio
VR Filming & Post Production: Bipolar Studio






Case Study
HOW WE MADE IT

We were very excited about how it would feel to be in the car hearing the dialogue of the characters but watching things pass by the car. Since there was going to be a lot of dynamic range changes and a lot of motion, this scene was going to be tricky for stitching.

We really wanted it to feel real for the audience. We didn’t want to feel as if we are looking through a screen. From the 6 cameras mounted inside the vehicle, 3 of the cameras were exposed for the highlights and 3 were exposed for the shadows. 

Afterwards,we merged and combined them together into a single stitched image. This multi-exposure process created a visual balance between the darker interior of the vehicle and the extremely sunny exterior in order to feel natural.



Mini - Backwater
12
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Published:

Mini - Backwater

12
493
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Published:

Creative Fields