Airbnb - Follow The Rabbit

Airbnb Follow The Rabbit
SUMMARY 
Commercial I VR I CGI 

The sun rises and it sets. Through liquid time, we will follow a rabbit past different homes, different lives until we find our own.

The Airbnb traveling experience is very unique and very personal. We look for a place that, for that short period of time, will become our home. Signs of people that have been here are embedded all around us and as we pass through them, we leave our own.

When we started concepting ideas for the project we felt a strong desire, almost a need to show this flowing cycle. We move past apartments where we see lives, apartments where time passes just a little too quickly, apartments where we want to stay a little longer. As we watch the warm morning in Barcelona become a cool night in New Zealand a particular feeling evokes inside us; a feeling of a dream.

Brand: Airbnb
Concept: Bipolar Studio
Direction, Production & CGI: Bipolar Studio





Case Study
HOW WE DID IT

We wanted each apartment to stand out as a unique character, but have a color journey as we passed through them.We art directed and designed every corner of our digital sets placing books and statues in the shelves, toys on the floor, a worn leather jacket on a hanger and summer shoes in the corner.

The environments are filled with detail and embedded with life. We pulled the sun’s travel path data based on the location of our cities at that particular time of the year, to realistically depict the color of the light and its feeling. This helped us achieve photo realistic renders that feel familiar but unexplored. Having been, or desiring to. 

We modeled and the rabbit from its skeleton up to its body and groomed every hair and every whisker. We chase after it wanting to get closer to it, until the very end, when we finally see its face, when we finally know that we are home.





Airbnb - Follow The Rabbit
589
7,846
14
Published:

Airbnb - Follow The Rabbit

589
7,846
14
Published:

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Creative Fields