Character Design for a project of an agenda
Every year, Rhein (an important company dedicated to copybooks and agendas industry) asks to some design offices to develope a new concept for agenda.
The last year I proposed a concept based in Toki-doki style (by Simone Legno).
For this project I did a huge research about the market associated to teens and tweens, and with this argument, I made the design proposition.
I designed a lot of character, some of them I designed like typical chileans teens, other ones like huaso & china (chilean peasants). I developed the whole project. My boss was so proud of my work. But the client, at last, didn't buy it… So this project never was released, sadly. In fact the people from Rhein decided to buy another cheap franchise, cause they say "it sells".
That's one of the reason because design it doesn't grow in Chile, that's a shame!
