The seasonal Teamwear brochure is a selling tool for Umbro which is sent out to a large number of amateur clubs who select their seasonal kit from this document. The brief set out that was important to bear in mind product information would need to be easy to navigate, with product being clearly visible. 
The brochure needed to stand up to a level of “wear and tear” as it will be handled by lots of different people. It would need to stand out from the other teamwear brochure while following the new design guidelines the company would be implementing.