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    POP-UP North Market Avenue branding for Maryland Institute College of Art's Exhibition and Space project
    Published:
pop-up

The North Avenue Market is a historic market in Baltimore. The market opened in 1928. In 1968, a fire shut down a large 
portion of the market. After the fire, the heart of the building remained vacant for nearly 40 years. When I decide to rebrand this old market, I come to a question that how I can bring “a new life” to the North Avenue Market. Through a one month long research, I found one of the solutions was to turn it into an Asian seasonal pop-up market so that it could meet my target population’s needs.