College Confidential Ads
These Flash advertisements were designed for the Cal Poly admissions office in order to promote Cal Poly to prospective students. They were housed on a website called College Confidential. The ads can be seen on various pages at www.collegeconfidential.com.
These Flash advertisements were designed for the Cal Poly admissions office in order to promote Cal Poly to prospective students. They were housed on a website called College Confidential. The ads can be seen on various pages at www.collegeconfidential.com.
The Cal Poly Admissions Office uses many different media and avenues to promote to prospective students. This includes print adds, e-messages, the Viewbook, and most recently, Flash advertisements on College Confidential.
Collegeconfidential.com is a website for high school and college students to help them choose a college, university, or graduate school. Every school has its own page containing articles and forums related to it. There are three ads on each of these pages, which can be bought by anyone, including competing schools. We purchased space on our own page as well as those of our biggest competition.
Each ad is different based on the page on which it appears. Before each ad was created, I researched the school, finding what it was about that school that made students want to go there. For some, it was the hiking; for others, their Engineering program; for others still, the proximity to the ocean. After examining what the school had to offer and comparing that to what Cal Poly has to offer, I came up with ads that showcased Cal Poly as being equal to or better than its major competitors in areas of interest to those prospective students.
Cal Poly has ads up on Cal Poly’s, UCLA’s, UC Davis’s, and UC Berkeley’s pages, as well as a general California page. This is an example of a College Confidential page, with the three different sized Cal Poly ads playing on the top right and bottom left-hand sides of the window.
