Identity System Exploration
Updating exsisting Hutch Interior Design App identity was important to see that we are not designing just a standalone logotype, but a system that can expand on various channels. We aimed to connect analog world to 3 dimensional environment. Inspired by the architecture and lifestyle our system was designed from geometric shapes and layers. Shapes form an abstract yet relatable context of styles. Like a house tiles, witch every system it's unique to it's own pattern. ] Is important to reflect versatility in a singularity. Creating such a system we developed an identity that everyone can relate to the style they are seeking. This is what Hutch App offers.