Ownership Rights: Havmor Ice Cream by Creativeland Asia
Brand: Havmor Ice Cream is one of India's leading ice cream brands. It has a diverse product basket with more than 160 varieties of ice cream flavours, ready to eat products, novelties and authentic kulfis, made with pure milk and the finest ingredients.
Brief: To design a packaging sleeve for an ice cream box which was sent to celebrities and known personalities as a part of an influencer program.
The design idea was to make the sleeve clean, classy, smooth and memorable. This being an influencer program, the main objective for the design was for it to be something that'll stand out and photographs of which would be circulated on digital platforms. The copy was meant to be simple and to the point.
So, the designer created an ice cream pattern using contrasting but a pleasing amalgamation of colours, experimenting with ice cream forms and elements in a circular grid.
The sleeve was approved, printed and published.
Design mentored by: Eureka Alphonso
Design & illustration: Sneha Dasgupta
Copy: Mukul Soni
Core design
Copy
Sleeve design
Mock-up
