Who took my wires?
This was a campaign for the CIO's IBMers at IBM Guadalajara: where we exposed the principal issues that we faced everyday with those fellows who sometimes forget to return back the things they used. All in a short video with a nice humourist story.
Our principal star is a handsome badass Elf, who represents the "bad habits" which everyone has. So be careful and don't let the Elf scape!
Here are some of the concept art from the Elf Character and some advertisements.
