Ownership rights: Havmor Ice creams by Creativeland Asia
Brand: Havmor Ice Creams, one of India's leading ice cream brands that has a diverse product basket comprising of more than 160 varieties of Ice Cream flavors, ready to eat products, novelties and authentic kulfis, made with pure milk and the finest ingredients.
Brief: To design two options for Havmor's Press kit and it's merchandise.
This was going to be my first independent projects since my employmnt at this agency. Iwanted it to truly reflect my personality but also step out of my comfort zone and present the client with two stark options.
The Press kit contains: The envelope sleeve, badges, coasters, post-its, a bag-tag and a hard bound notebook.
Option 1 was selected and approved, is currently in printing and will be released next month.
Mentored by: Eureka Alphonso
Executed by: Prachi Khabaria, Karuna Subbiah and Neha Godambe
Design & illustrations: Sneha Dasgupta
The following are the two routes presented to the client.