Ownership rights: Havmor Ice creams by Creativeland Asia
Brand: Havmor Ice Creams, one of India's leading ice cream brands that has a diverse product basket comprising of more than 160 varieties of Ice Cream flavors, ready to eat products, novelties and authentic kulfis, made with pure milk and the finest ingredients.
Brief: To design two options for Havmor's Press kit and it's merchandise.
This was going to be my first independent projects since my employmnt at this agency. Iwanted it to truly reflect my personality but also step out of my comfort zone and present the client with two stark options.
The Press kit contains: The envelope sleeve, badges, coasters, post-its, a bag-tag and a hard bound notebook.
Option 1 was selected and approved, is currently in printing and will be released next month.
Mentored by: Eureka Alphonso
Design & illustrations: Sneha Dasgupta
The following are the two routes presented to the client.
Option 1 is based on 6 fun, frivolous and happy ice cream characters or personalities that have been drawn by taking advantage of the ice cream forms, elements, toppers and shapes. Pastels and ice cream flavoured colours have been used as the scheme with a very light visual language of strokes and colour disturibution.
Option 2 is a rather extreme route as compared to the first. I tried to play with sharp, edgy forms and shapes to create high contrasting and sleek patterns of ice creams. The usage of elements and colours has been kept to a minimum resulting in a bold, loud but crisp visual aesthetic.