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    AmericanTours International's (ATI) goal is to sell it's drive and bus tours, which take travelers to America's premier cities, national parks an… Read More
    AmericanTours International's (ATI) goal is to sell it's drive and bus tours, which take travelers to America's premier cities, national parks and landmarks. The Create a Tour mobile app allows ATI's mobile app users to book ATI's paid tours or create their own tours. The tour creator tool allows anybody to create their own walking, biking, driving, boat, air or custom tour. With itinerary, mapping, audio, photo and video tools, users can make their custom tours come to life and then they can share with friends via social networking. The business goal is by allowing user's to create their own tours and share with friends for free, the Create a Tour app would become a hub for unique tours in America and drive traffic to the paid feature tours. In addition it would allow ATI to collect analytics data from it's users and discover which custom tours are the most popular and tailor paid tours to fit specific markets. Read Less
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Introduction
AmericanTours International's (ATI) goal is to sell it's drive and bus tours, which take travelers to America's premier cities, national parks and landmarks. The Create a Tour iOS mobile app allows ATI's mobile app users to book ATI's paid tours or create their own tours. Based off of user feed back and interviews we knew there was a strong interest in booking and creating tours via mobile and our team knew this feature could help drive more traffic to ATI's paid tours. I worked closely with a small team of product managers and developers through various design iterations.
 
Mockup: Use Current Location Screen
The Create a Tour iOS app first asks for your location so that it can provide location specific tours and deals.
Wireframe: Home Screen: GPS Location Los Angeles
On the home screen users could create and purchase existing tours, as well as find local deals on activities and restuarants.
 
Mockup: Home Screen: GPS Location Los Angeles
Wireframe: Create a Tour Screen
The Create a Tour feature allowed users to obviously design their own adventure but also allowed users to share their tours with friends and see other tours users created.
Mockup: Create a Tour Screen
Wireframe: Create New Tour Screen
Users not only could create a walking tour but also had the option to create biking, driving, boating and even flying tours.
Mockup: Create New Tour Screen
Wireframe: Create Walking Tour Screen
When creating a walking tour users could write an overview, create an interactive map, provide audio clips or shoot/ post photos and video.
Mockup: Create Walking Tour Screen
 
Wireframe: Create Overview Screen
Creating an overview provided tour name, location, duration, description and more.
Mockup: Create Overview Screen
Wireframe: Create Map Screen via Google Maps API
Users were able to create their own tour maps with different points of interest along the route. People using the app could then follow the map via GPS as they experienced the tour.
Mockup: Create Map Screen via Google Maps API
 
Wireframe: Take Photos Screen via Mobile Camera
Users could also choose photos from their phone or shoot photos to add to their tour.
Mockup: Take Photos Screen via Mobile Camera
Wireframe: Organize Photos Screen
Each stop on the tour has different photos associated with it. The organize photos feature allowed users to add and delete photos for different locations.
Mockup: Organize Photos Screen