Creation of a visual identity for a silk scarves company.
Logo’s creation, variations on paper, packaging, shop and app.
The graphic universe was inspired by the english heritage and his emblematic pattern,
the « tartan ». The challenge was to modernize this inspiration
and make it more contemporary.
The gothic font is used in the aim to convey this heritage and give a luxury
and elegant aspect.
The app was made for customize the silk scarves according to two parameters :
the design printed and his color’s variations.
