“I knew it was time to revamp my image, and I wanted to do it right. I wanted my logo to stand out. I wanted it to be beautiful and interesting, and I knew Julia could help me achieve that.”
— NOELLE BEADLING, OWNER, AURELIA HEALING ARTS
Objective
Noelle had been running a successful massage practice for over ten years in addition to teaching yoga and meditation. She was ready to take her business to the next level by combining her offerings to create a wellness center and wanted to project the correct image with a brand identity that reflected this new entity.
Services Provided
Logo Design
Identity Design
Brand Style Guide
Brand Design
Identity Design
Brand Style Guide
Brand Design
Visual Research & Sketching
The client wanted a mark inspired by the perfect geometries found in nature to represent what she sees as the body's natural process of healing from within. After some research of similarly themed logos and inspiration from nature, I began exploring various directions of using a spiral shape for the mark, sketching by hand with a pencil and paper.
Graphic Design
Once we finalized the logo, color palette, and style, we moved on to designing various items for Aurelia which resonated with the elegant and soothing look and feel we had developed for the business.
