MAMA'S PIZZA - CUSTOMER JOURNEY MAP
This future state journey map shows the customers’ flow in ordering pizza and the delivery process. In this map, I show multiple touch points, media, person to person and other methods to demonstrate how customers would interact across distinct channels.

I chose to do my journey map using my youngest son as my main character.  He moved to New York right after high school, a perfect scenario for a pizza restaurant.

Reid and his friend are super happy with their overall user experience at Mama's Pizza.
Even the rats and pigeons agree, Mama's Pizza is fabulous.
The following are taxis advertising Mama's Pizza.  There is also one for the Soho Grand Hotel, and for the broadway play, Chicago.
Mama's Pizza
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Mama's Pizza

1.3 Exercise: Customer’s Journey Map

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