Fossil Exhibits International - Brand Identity
Fossil Exhibits International is a full-service tradeshow and event marketing firm that utilizes today’s technologies, coupled with years of experience, to created visually appealing exhibits and events with both form and function.
The brand needed to refresh its old-fashioned look with something more abstract, modern, minimal and friendly.
The main concept was to identify the brand with an ancient fossil: the ammonite. I abstracted it with a single, harmonic line and then combine it with a modern and clean sans-serif font.
The new corporate colors established by the client are lime green with a touch of purple.
The design is versatile and it can be used in different forms without loosing strength.
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