Forsteo
These images promote an anti Osteoporosis medicine. Osteoporosis decreases the strength and volume of the bone structure, this medicine helps to rebuild that bone structure.
The images we made display everyday-life objects, which are made from weak bone structure, just like bones which suffer Osteoporosis. The question is, would you still use these objects if they were this weak?
Credits
Client: Forsteo
Agency: Grey
Creatives: Ecco Vos
Agency Producer: Daniel van den Heuvel
Producer: Lisette Kooijman
Assistant: Thom Schrama
