bruise
These images are a part of bruise, a project was created by a group of students in my college, aimed to educate our community about the environmental impact of the fashion - fast fashion in particular- industry, and to inspire our peers to restyle, recycle and upcycle their own wardrobes instead of constantly buying more and more and more.
My role in this project was to create a visual campaign to express this message. I managed all parts of this campaign, leading creative direction to revamp old unwanted clothing (through painting, distressing, pulling apart and resewing, cutting, tearing, etc.), as well as styling for the photoshoot. I also edited/retouched the photos that would be apart of the final campaign.
credits:
art / design / styling : isabel fang
photography: zac yeow
model: dannick yong , hevina kaur
photography: zac yeow
model: dannick yong , hevina kaur
bruise fam:
melody tay, roger ko, sharan sambhi, yi lin peh, winnie tan, lim ee sing
melody tay, roger ko, sharan sambhi, yi lin peh, winnie tan, lim ee sing
