Kanchi Kamakshi, an year old silk specialty store from Vizag pursues spiritual heritage as the central experience of the brand. In order to reinforce this message, Mode devised a visual narrative that aimed at developing an emotional link and spiritual association with its audience.
The narrative focuses on the divine personality of a grandmother who is being visited by her granddaughter in her village. As she spends time with her grandmother, she ventures on a spiritual journey herself realising inner peace and joy. The campaign recreates this experience through a series of images focusing on the relationship, characters and their emotions.