Joe Elkind : “Running out of leads”- is a common complaint which a majority of sales reps raise in their organizations. Only salesmen understand the true joy of having a solid lead in hand. Lead generation has been in the sales business since the beginning of trade. Merchants used to travel far and wide to meet their potential clients for the purpose of business just on the hopes of hints and references. But today Lead generation itself has turned to become a huge business segment in the current corporate world.