The Printer's Terms
The Printer's Terms was a small book created by Rudolf Hostettler and Jan Tschichold and lists 1,361 common printer’s phrases as a dictionary/glossary meant for everyday use in a typographic workshop. Words are displayed in five languages: English, German, French, Italian and Dutch. With these variables I used 5 spreads to evolve on the display of the same exact phrases and explore how added variables (different type families/sizes, colors and shapes) could be handled in a thoughtful manner.
This booklet will be used as a hand out for an exhibition of the original Printer's Terms. The concept focuses on the em quad: the block of square metal that a cast letter would sit on in letterpress. Throughout the book the em quad evolves and combines with rules to create patterns that equally reflect the changes in the text positions. The poster is screen printed with gold and black ink.