A c o o r o o
Acooroo focuses on creating fun balance bike riding services/events for preschool children in China. To portray the brand's playfulness and connect it with its audience, the design introduces four mascots into the brand identity as children's friends/training buddies for balance bike riding. The characters are based on 'The Four Divine Beasts' in Chinese culture and four balance bike skills (speed, curve, climb, sliding). The movement of these skills inspires a visual system that utilizes simple shape languages throughout all elements to create a cohesive brand experience.
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