Holanda
The street vending of ice cream in Mexico is a common practice that has gradually been lost in the great capitals of the country, before it was common to find mostly vendors with a small ice cream car that ran the streets sounding A horn or music to announce the arrival of the children. In order to recover this colorful tradition Helados Holland commissioned us a project dedicated to resume this activity.
The aim of the project is centered on finding new outlets for the Dutch product range. Following this assignment we created a concept applied in the sale of mobile points that had the option to cross the streets of the city.
The concept we created was: Share happiness, this being the guiding concept we developed an entire experience focused on mobile ice cream, special for the design of the car. The main color was red and the designs for the cars were varied, all with rocanvolescas, funny, creative and fanciful forms. The success was such - the project began with 12 trolleys and soon doubled - that the mark asked to be extended to other territories, was proposed even for other countries.
The aim of the project is centered on finding new outlets for the Dutch product range. Following this assignment we created a concept applied in the sale of mobile points that had the option to cross the streets of the city.
The concept we created was: Share happiness, this being the guiding concept we developed an entire experience focused on mobile ice cream, special for the design of the car. The main color was red and the designs for the cars were varied, all with rocanvolescas, funny, creative and fanciful forms. The success was such - the project began with 12 trolleys and soon doubled - that the mark asked to be extended to other territories, was proposed even for other countries.
La venta ambulante de helados en México es una práctica habitual que poco a poco se ha ido perdiendo sobre todo en las grandes capitales del país, antes era común encontrar sobre todo en parques a vendedores con un pequeño coche de helados que recorrían las calles haciendo sonar una corneta o música para anunciar a los niños y niñas su llegada. Con el fin de recuperar esta colorida tradición Helados Holanda nos encargó un proyecto dedicado a retomar esta actividad.
El objetivo del proyecto se centro en encontrar nuevos puntos de venta para la gama de productos holanda. Siguiendo este encargo creamos un concepto aplicado en la venta de puntos móviles que tuvieran la opción de recorrer las calles de la ciudad.
El concepto que creamos fue: Comparte la felicidad, siendo este el concepto rector desarrollamos toda una experiencia enfocada a heladerías móviles, especiales por el diseño del coche. El color principal fue el rojo y los diseños para los coches eran variados, todos con formas rocanvolescas, divertidas, creativas y fantasiosas. El éxito fue tal -el proyecto comenzó con 12 carritos y pronto se duplicaron- que la marca pidió que se ampliara a otros territorios, se propuso incluso para otros países.
Agency | ONL
My Role | Art Director
Director Creative | Samuel Beltran
Client account | Holanda
My Role | Art Director
Director Creative | Samuel Beltran
Client account | Holanda
