Lekker Bezig Campaign
Lekker Bezig
Campaign

Lekker Bezig is a campaign developed in partnership with the Government of Schiedam, in The Netherlands, to encourage people to be more active. The solution was to write simple exercises (left, right; stretch, bend; seat, stand) and add a stamp saying "Lekker Bezig", which means "Well Done". The target audience is not used to move at all so the exercises are represented as direct and simple as possible, and the repetition gives the feeling of a real exercise. 

Lekker Bezig Campaign
263
1,892
13
Published:

Lekker Bezig Campaign

Lekker Bezig, which means “Good Work”, is a campaign developed in partnership with the Government of Schiedam, in The Netherlands, to encourage p Read More
263
1,892
13
Published:

Tools

Creative Fields