Lookalu is baby toy/ gadget startup. Created branding guide as well as a wide spectrum of branding collateral including images for website and social media presence. Designed the visual aesthetic of their newest main character/ toy. Work included logo style guide, font and color palette for visual assets, mood board and associated images, setting communication tone, and creating a variety of social media assets. Work also included character design, product and packaging mock ups as well working with Lookalu team to develop a crowd sourcing campaign assessment and graphic design.