Branding a new type of ball
Branding and Visual Design for Play Impossible—a new product aimed to get kids off their butts by combing physical play with digital interaction.
An impossible geometry forms a "P" and an "i"
Developing the physical brand into the digital
Credits:
Branding / Visual Direction: Jon Patterson
Animation: Melissa Miyamoto-Mills
UX / Visual Design: Timmy Chau, Valerie Williams, Jon Patterson
Industrial Design: Tony Smith
Engineering: Stan Moiseyenko, Eitan Cher
Photography: Jon Patterson
Completed @ NewDealDesign

Play Impossible
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