Active wear Brand - Digital Design
Having designed solely for software products in the past, taking over the digital realms of an actual physical product & designing for it, was an amazing experience. Setting UI & UX design guidelines for a consumer facing product as such in this case is dictated firmly with the end user in sight, with different business needs (when compared with the enterprise scenario).
Branding needed to speak a constant language through all platforms. Be it packaging, emails, website, app etc. The end premise being to convert a potential scroller into a sure buy. Orange color was used as a primary to excite the viewer with black and hints of grey color as secondaries to nudge the user along (during the browsing experience).
Grids were used to make the design flow fluidly from pc to tabs and finally the mobile. A responsive mindset allowed for the designs to be have a mobile first approach. With a mobile app in the works, this project has helped me peek into the business side of things. An exciting journey so far!
The designs for the website as well as the branding language are all a W.I.P as the brand is still in its nascent stages. However the idea is to have a strong, unique voice to the brand and its digital & physical (environmental) concerns such as the website, email, packaging, & other marketing collaterals.
