The emoji represent a syntactic evolution of the "smiles", declined in the main expressive possibilities, and their mass use marks a radical evolution of human language, which colors the conversations of expressiveness and not fears the misunderstanding or even the geographical boundaries.
The emoji par excellence is the smile. An icon that expresses pleasure, satisfaction, serenity, and that has seen over time more declinations in smiles more accentuated, more explicit, which push the meaning next to laughter.
The new campaign for STUDIO INSERRA intends to act exactly in this context, evoking the vocabulary: "Smile is the most important message". Headline polysemy suggests almost a smile supremacy over other emojis, but at the same time emphasizes to the user, with immediacy and simplicity, how to care for his smile is decisive.
