LG - Golden Age, TV Show, Dubai on Behance

Role: Art Director

My task was to develop a ‘Master Mind/Who wants to be a Millionaire’ style educational TV Game show for the 12 to 18 age group contestants in the UAE. The show that was mainly aimed at the Indian, Pakistani, Bangladeshi and other Asian, Oriental and Middle Eastern Migrant working families living in the UAE who make up 90% of the population. It was also to be broadcasted in their home countries simultaneously. A five-way pitch included two of LG ME's retainer agencies.

Winning the pitch, I developed an original conceptual theme that not only applied to both the target demography, but also promoted the brand in technological innovation as a patron of the future of tomorrow's youth.

The Golden Age challenge focused on the discoveries and progress made in last 1000 years in many fields including the Sciences, Arts as well as Technological innovations, spanning from Morocco to Japan which has a great impact on today's modern education, technology and progress.

Concept design and developed from TV show set design to game show structure. A Road Show style permanent and mobile exhibition promotion to spread awareness of the TV show, along with secondary proposal to produce and release the whole show online.

Alhambra - Spain

Completed towards the end of Muslim rule of Spain by Yusuf I (1333–1353) and Muhammed V, Sultan of Granada (1353–1391), the Alhambra is a reflection of the culture of the last centuries of the Moorish rule of Al Andalus, reduced to the Nasrid Emirate of Granada. It is a place where artists and intellectuals had taken refuge as the Reconquista by Spanish Christians won victories over Al Andalus. The Alhambra integrates natural site qualities with constructed structures and gardens, and is a testament to Moorish culture in Spain and the skills of Muslim, Jewish, and Christian artisans, craftsmen,
and builders of their era.

Clock - China

According to historical research, the world’s first mechanical clock was invented by Yi Xing, a Buddhist monk and mathematician of the Tang Dynasty (618 - 907). Yi’s clock operated with water steadily dripping on a wheel that made a full revolution every 24 hours. As time went on, clocks were made with an iron and bronze system of hooks, pins, locks and rods, but still followed Yi Xing’s clock design. Hundreds of years later, Su Song, an astronomer and mechanist of the Song Dynasty (960 - 1279), created a more sophisticated clock, making him the ancestor of the modern clock.

Chess - India

The earliest precursor of modern chess is a game called Chaturanga, which flourished in India by the 6th century... From India, the game spread to Persia. When the Arabs conquered Persia, chess was taken up by the Muslim world and subsequently spread to Southern Europe. In Europe, chess evolved into its current form in the 15th century.

Astrolabe - Spain

Although the astrolabe has origins traced back over 1,500 years, it was highly developed in the Islamic world by 800 and was introduced to Europe from Islamic Spain (Andalusia) in the early 12th century. It was the most popular astronomical instrument until about 1650, when it was replaced by more specialized and accurate instruments. Astrolabes are still appreciated for their unique capabilities and their value for astronomy education.

Zheng He's Treasure Ships - China

Between 1405 and 1433, Ming China under the rule of Zhu Di, sent out enormous armadas of ships into the Indian Ocean commanded by the eunuch admiral Zheng He. The flagship and other largest treasure junks dwarfed European ships of that century — even Christopher Columbus's flagship, the "Santa Maria," was between 1/4 and 1/5 the size of Zheng He's.

Compass: - China

The earliest Chinese compasses were probably not originally invented for navigation, but to harmonize environments and buildings in accordance with the geometric principles of Feng Shui. It is proved that the earliest Chinese reference recording a magnetic device used as a “direction finder” is in a Song Dynasty book dated during from 960 to 1279. The earliest record about the actual use of a magnetized needle for navigation is Zhu Yu’s book Pingzhou Table Talks, written in 1102. The invention of compass greatly improved the safety and efficiency of travel, especially oceanic navigation.

Paper Making - China

Paper was invented by the Chinese by 105 AD during the Han Dynasty and spread slowly to the west via Samarkand and Baghdad. Paper-making and manufacturing in Europe started in Spain and Sicily in the 10th century by the Muslims living there at the time, and slowly spread to Italy and South France reaching Germany by 1400.

Camera Obscura - Iraq

To explore the nature of light and vision, Ibn al-Haytham used a dark chamber he called “Albeit Almuzlim,” translated into Latin as “Camera Obscura” – the device that forms the basis of photography. He observed that light coming through a tiny hole traveled in straight lines and projected an image onto the opposite wall. Based on such experimentation, Ibn al-Haytham concluded that vision is accomplished by rays coming from external luminous sources and entering the eye, rather than through rays emitted from the eye as was commonly believed.

Printing - China

In China movable type was first created by Bi Sheng (990-1051), who used baked clay and when movable type reached Europe in the 15th century, it revolutionized the communication of ideas.

Alhambra - Spain

The name Alhambra, in Arabic “the Red one,” is palace and fortress of the Moorish monarchs of Granada, Spain. Moorish poets described it as "a pearl set in emeralds," an allusion to the colour of its buildings and the woods around them...

Abacus - China

The origin of the counter abacus with strings is obscure, but India, Mesopotamia or Egypt are seen as probable points of origin. China played an essential part in the development and evolution of the abacus.

Gunpowder - China

known since the late 19th century as black powder, is a mixture of sulfur, charcoal and potassium nitrate. Because it burns rapidly and generates a large amount of heat and gas, gunpowder has been widely used as a propellant in firearms and as a pyrotechnic composition in fireworks. In ancient China, gunpowder and gunpowder-based weapons were invented and used by military forces to dispel invasion at the borders. The prevailing academic consensus is that gunpowder was discovered in the 9th century by Chinese alchemists searching for an elixir of immortality. Wujing Zongyao, written by Zeng Gongliang and Ding Du in the Song Dynasty (960-1279), is the earliest treatise recording three formulas for making gunpowder.

House of Wisdom - Iraq

The House of Wisdom was a library and translation institute established in Baghdad, from the 9th to 13th centuries. As a major intellectual centre during the Islamic Golden Age, which included Muslim, Jewish and Christian scholars who made many remarkable original contributions to diverse fields.