Hiram International is a company that makes and distributes healthy smoothies. This product is made with fresh ingredients and available through a subscription base platform through its app, where subscribers can customize their own box through a 5 question quiz. The quiz will help develop different smoothies for their needs. For example, if one subscriber is tired all the time then the box will include smoothies to boost up their energy. The quiz also includes allergy quizzes to prevent allergic reactions one might have. Target audience are females, and vegans/vegetarians. Our brand wanted  to convey a sense of accessibility, easiness, bright yet settled, adaptable, and lively. The box includes 4 different recipes, ingredients and healthy tips. Customers have a choice between 2 types of ways to receive their healthy smoothie drinks or to choose both options. One is to receive the ingredients and make their own smoothie by scratch. Two is to receive already made smoothies ready to be enjoyed. Three is to include both, receive ingredients for 2 specific smoothies and to receive 2 already made smoothies. We wanted the consumers to choose in order to make their experience easy, hassle free and enjoyable. We wanted our brand to express freshness and playfulness through the design. By using cute illustrations, playful texts and pastel/ desaturated color palettes. The 1st box will include a card where the consumer can track how many boxes they've received. They will have a chance to win different prizes. The more boxes received the better the prizes. We wanted to reward our clients for keeping up with their healthy journey in order to encourage others. 

Adobe Illustrator and Krita