Marcus Ferreira's profile

Best Slice: App Concept

Best Slice: App Concept
As you should know, the design is not art. The design is a solving-problem tool. In this concept, I wanna solve two different issues.

I should confess that there are much time I don't do anything like this one. I mean, I was too much time without pushing me towards what I want and belive, man. You know. 
This is the onboarding screen. There is a pattern when a user installs some app. The recommendation is, to talk a little bit about what is next, in a type of tutorial.
Here, I bring the screens. You might see, Home, Places, Pizzas Last order, Contact, Sign in, Payment and confirmation. But you know, there are more, because the interactions or ways of navigation, take us for different paths. But, don't worry, I sketched up all possible walks.
I massively hate the way that voice and tone are undervalued in UX design. Seriously. Even, there are many researches talking about the importance of texts, people just don't care at all. But, it's not my case, because I really think voice and tone are fundamental parts of the good experience. When I was building up the concept, I imagined the  brand really cool and a bit funny. So the texts here are well-thought to be absolutely friendly.
Talking about the brand, I did a simple and functional logotype, combining text and icons. Studies in that field, show that images catch the vision and help to recognize what the product or service does. In this case, fork and knife promptly show that we are seeing, much probably a restaurant brand. 

I also included a little of construction to show how I expect it to be used. 
In this step, I exemplify the color pallet. I thought in 6 colors and I used them across the layout. Thinking about this project might be used on the web and also in print stuff (folder, flyer, banners), I had the care of picking the other systems of color. So, Other people which will need this information, certainly are going to save time.
Above, I placed the icons used in several screens. I wanted to show two sizes I worked. I don't have to say how important icons are. If you want to be sure, just take now your mobo, open some app and perceive how many icons are into that. 

All the icons came from flaticon.com, one of the places which I most visit on the web. 

Certainly, if that was a professional job, I would make all the set by my own, to have domain over this. But, it's not the case, so, They are enough.
Normaly, when we work closer of the IT/developing team, we have to help them to do their job. In the other hand, the help the design as well. So, at least in teory, everybody work happy and harmonicaly. 

Jokes beside, I present here the assets of the screens, separately of the layout. Now, it's possible to see how a developer will build up his code. 
At last, but not less important, I show you my sketches. I have to advise you all, there are some grammar mistakes. It's because when I'm creating, my mind becomes one hundred percent focus in to jump into the ideas, deeply.

Then, when the ideas are done, I start seeing mistakes and correcting them. And, at the end of everything, I type the texts and use some corrector.

Coming back to the sketches, I shall say that they are so, so, so helpful that I think I couldn't live without them. Seriously. They help me to think and to solve problems, pretty much before going to the computer.
Above, you might see all screens (without counting the Onboarding). Doing that, is possible to have a broad vision of what have been done, right?
I little of animated gif? Why not, huh?
Best Slice: App Concept
Published:

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Best Slice: App Concept

Published: