Babeland's newest line of massage products are shown below. I collaborated with Purchasing team to determine scents, sizes, and look of the new Massage Candles and Massage Oil. We created a label suite to support the items' price point and sourced a new production partner who could execute the design. The revamped packaging wears black and brand-color labels with silver and mixed-varnish details. These labels were printed in PMS inks on silver stock, matte laminated, then spot varnished to generate a subtle brand glyph pattern in contrasting spot gloss.
Below: the previous generation of Babeland Massage Candle, which was replaced by the black and silver generation shown above.