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ZamZam Project
Role: Writer, Director and Producer

The Zamzam Project is a research based independent documentary film and book project, I worked on during 2009 - 2012.
Taking "All truth passes through three stages..." as the president, the project aims to demonstrate the human psyche's prejudicial behaviour towards new information that often contradicts or challenges one's established beliefs. This is due to the method of information processing within the human mind called "cognitive miser”. Regardless of intelligence, we tend to think and problem solve with minimum effort rather than in a more sophisticated time-consuming manner. Hence, at first, new information is ridiculed, secondly, it is violently opposed and thirdly, it is accepted as being self-evident giving birth to the 185 cognitive biases.
This coupled with many other factors, evolved into a theory that attempts to explain Einstein's "Intelligent Fool". To trigger a revolution of the mind instead of the street!
An advanced level of research, writing, filming, editing, branding, designing, music production, team management and so much more unexpected challenges blessed us all with an amazing learning experience of a lifetime. Moreover, I believe that applying and demonstrating the above methods in dealing with controversial topics enhances the effectiveness as well as productiveness of activism.
This was a self-initiated 100% crowdsourced and crowd-funded project mostly working remotely with an international team. I resigned from my full-time employment to manage and work full time with a team of ten individuals who volunteered and contributed to the project professionally.
I also decided to specialize further in this aspect and proposed the project for a PhD at UCA Farnham campus in Surrey. Hash Milhan, one of the volunteers I have been mentoring for a few years and a student at UCA Maidstone; undertook the branding and design development aspect of the project for his Graphic Design Degree 3rd-year final major project.
RE ACTION - Zamzam Projec Theme song
Lyrics - Emma Louise Edwards   I   Performed by – Kim Lone   I   Concept & Design – Zam Faiz
Logo Branding - ZamZam Project - Brand Identity and Architecture of the Logo
Branded stationary
Horizontal Wide Logo
Vertical Stacked Logo
Work in Progress
Set Design - ZamZam Project: The evolution and design process of the ZamZam Project set Design
CAD Drawing for Set Design
Digital Screen Testing
3D max Development
Set build
1st Trail Filming: Hash Milhan - University of Maidstone, Kent
Photo shoot: Hash Milhan - University of Maidstone, Kent
The Studio - Home of ZZP
Final Preparation - Pre Filming
Action - On Set
Red Carpet - Launch Shoot
The Team - working hard
The Team
Hash Milhan - University of Maidstone - Degree Show, Brick Lane, London
Trailer: Non Vocal
Opening Sequence - ZamZam Project
ZamZam Project

ZamZam Project