DESIGN CHALLENGE
The idea for this project was to create a website where users could go to special order custom knit items for themselves. The target audience was women ages 16+ therefore the design of the website and packaging was intended to be simple, cute, and approachable.
DESIGN SOLUTION
"Precious Posy - Stitchery & Co." was created to achieve these goals. The logo takes inspiration from the word posy, which is defined as " a small bunch of flowers". The purpose of this was to imitate the idea of the customers hand picking their items to make the process feel as personal possible. The logo, packaging and website design were created with those ideas in mind.
