Cellcom Telecommunications - Volume Launch Campaign
To launch Cellcom's new online music store, 'Volume', which has over a Million songs available,
we wanted to tell the story of a band that didn't make the cut.
Our story was simple, we introduced the store through the efforts of Succesful-Musical-Comedian Duo, Tiras Sexual, to get featured in it.
The campaign started with a viral video that was directed to Cellcom's CEO, and asked the band's fans to share it as much as possible so he would recieve message.
Then, the band got a message from the CEO who said that if they'll gain 1,000,000 votes, he would feature them in 'Volume'.
Fans could vote through our Rich Media banner on the country's leading news site, and through the band's facebook page.
Walla, Israel's leading news site, with our Rich Media Banner
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When the user clicked the Sports button, he recieved a song about sports.
When the user clicked the Fashion button, he recieved a song about fashion.
"Viral video"
that mimics the band's regular show visibility (low quality and authentic)
that mimics the band's regular show visibility (low quality and authentic)
and meant to be shared with their fans in order to get to Cellcom's CEO
Banners
Stage 1 - Help us get in!
Stage 2 - Just 800,581 votes to go!
Stage 3 - We are in!
An interactive banner where the user entered his phone number, and the band called to thank him for voting.
The banner switched frames only when the user supllied a number and clicked, so it would look like they were having a real conversation.
An interactive banner where the user entered his phone number, and the band called to thank him for voting.
The banner switched frames only when the user supllied a number and clicked, so it would look like they were having a real conversation.
Volume Online Music Store
Some behind the scenes
