DOMO is a self initiated project inspired by my mothers childhood dream to own her own cafe. She has been baking donuts and perfecting her recipe for years, so it was crucial for me to create an authentic and unique design to showcase her product. All donuts are handmade so we decided on featuring abstract strokes and doodles to further personalise the product. 

The use of bright pastels enhances the playful and inviting aspect of DOMO.

Abstract 3D illustration model experimentation led me to create designs inspired by DOMO. All shapes and colours were inspired by the original brand identity but pushed further with the usage of natural organic shapes, splashes the domo branding logo. These designs coud be used as advertisement and marketing.