All-PAC-12 Football Team Announcements. November 2016.
Credits
Video edits/text effects/style: Hana Campbell
Footage: Oregon Athletics video department
Video edits/text effects/style: Hana Campbell
Footage: Oregon Athletics video department
Coach Taggart's Accolades and History. Social Media Campaign. December 2016.
Posted to: Go Ducks Twitter and Facebook
Engagement: Approx. 200 retweets and 550 likes (Twitter). Approx. 1,200 likes and 25,000 views (Facebook).
Engagement: Approx. 200 retweets and 550 likes (Twitter). Approx. 1,200 likes and 25,000 views (Facebook).
Credits
Video edits/after effects techniques: Hana Campbell
Shirt logos altered by: Hana Campbell and Maddy Gould
Video footage: University of Oregon Athletic Department
Photos of Taggart: provided by the University of South Florida
Video edits/after effects techniques: Hana Campbell
Shirt logos altered by: Hana Campbell and Maddy Gould
Video footage: University of Oregon Athletic Department
Photos of Taggart: provided by the University of South Florida
Can a Duck Pull a Truck? October 2016.
Posted to: Go Ducks Twitter and Facebook
Engagement: Approx. 3,500 retweets and 5,800 likes (Twitter). Approx. 1,700 likes and 47,000 views (Facebook).
Engagement: Approx. 3,500 retweets and 5,800 likes (Twitter). Approx. 1,700 likes and 47,000 views (Facebook).
For an explanation of this video please click here.
Credits
Video filmed and edited by: Hana Campbell
Video filmed and edited by: Hana Campbell
All-PAC-12 Volleyball Team Announcements. November 2016.
Credits
Video edits/text effects/style: Hana Campbell
Footage: Oregon Athletics video department
Video edits/text effects/style: Hana Campbell
Footage: Oregon Athletics video department
Get up for Game Day vs. CU. October 2016.
Posted to: Go Ducks Facebook
Engagement: Approx. 2,000 likes and 107,000 views
In the week leading up to Oregon's game against CU, our marketing team at Oregon Athletics wanted to focus attention around The Duck. This was because the team was wearing 'Once a Duck, Always a Duck' mascot uniforms that week.
Engagement: Approx. 2,000 likes and 107,000 views
In the week leading up to Oregon's game against CU, our marketing team at Oregon Athletics wanted to focus attention around The Duck. This was because the team was wearing 'Once a Duck, Always a Duck' mascot uniforms that week.
Credits
Video edits/storyboarding/concept: Hana Campbell
Filming: Oregon Athletics video department
Video edits/storyboarding/concept: Hana Campbell
Filming: Oregon Athletics video department
Rolls Royce Highlight Reel. December 2016. Social Media Campaign.
Social Media Impact
Go Ducks Twitter
Likes: approx. 1K
Retweets: approx. 515
Likes: approx. 1K
Retweets: approx. 515
Go Ducks Facebook
Views: 28k
Likes: approx. 1.2K
Shares: approx. 200
Views: 28k
Likes: approx. 1.2K
Shares: approx. 200
Credits
Video Edits: Hana Campbell
Footage: Oregon Athletics Video Department
Video Edits: Hana Campbell
Footage: Oregon Athletics Video Department
Photo Story of Oregon Football Head Coach Taggart's first day. Social Media Campaign. December 2016.
Posted to: Go Ducks Twitter and Facebook
Engagement: Approx. 150 retweets and 400 likes (Twitter). Approx. 1,500 likes and 25,500 views (Facebook).
Engagement: Approx. 150 retweets and 400 likes (Twitter). Approx. 1,500 likes and 25,500 views (Facebook).
Credits
Video edits/song choice/photo arrangement: Hana Campbell
Music: Danny E.B. Tracks
Photography: Eric Evans
Photo selection/re-touching: Mahina Husain, Maddy Gould and Jesse Summers
Video edits/song choice/photo arrangement: Hana Campbell
Music: Danny E.B. Tracks
Photography: Eric Evans
Photo selection/re-touching: Mahina Husain, Maddy Gould and Jesse Summers
NCAA Indoor Women's Track and Field Champions. Social Media. March 2017.
Credits
Video Edits and Concept: Hana Campbell
Photography: Steve Smith and Eric Evans
Video Edits and Concept: Hana Campbell
Photography: Steve Smith and Eric Evans
Get up for game day Season Opener. September 2016.
Posted to: Go Ducks Twitter and Facebook
Engagement: Approx. 750 retweets and 850 likes (Twitter). Approx. 2,300 likes and 50,300 views (Facebook).
Engagement: Approx. 750 retweets and 850 likes (Twitter). Approx. 2,300 likes and 50,300 views (Facebook).
Spring Ball Is Here. Social Media. April 2017.
Social Media Engagement
Approx. 225 retweets and 700 likes (twitter). Approx. 13,000 views and 1,700 likes (Facebook).
Approx. 225 retweets and 700 likes (twitter). Approx. 13,000 views and 1,700 likes (Facebook).
Credits
Creative concept & execution: Hana Campbell
Photography: Eric Evans Photography
Creative concept & execution: Hana Campbell
Photography: Eric Evans Photography
Photography by Steve Smith Photography
Photography by Steve Smith Photography
