Sushiroll introduces a whole new concept to the ever-changing gastronomy scene in Budapest: sushi as street food. Their uncut sushi rolls are ready to take away in seconds and they can easily be eaten on the go. This way there’s no need to fuss around with chopsticks (only if you want to, of course), they can be eaten with your hands.
Our aim was to create a friendly and approachable design that shows another exciting way of eating sushi and might be able to convert some avid sushi haters. Using parentheses in the logo reminds you of the endless possibilities: you can put almost anything in your rolls – and apart from that it looks a lot like an actual sushi roll. We also used just a hint of Japanese culture in the typography.
Animation: Richard Woth