The campaign brings to life the concept of 'Calm before the storm'. A brief insight in to the intimate behind the scenes preparation to that first heart pounding burnout on the green light. A reflection of RedBull and its energy drink.
**This is a Spec Ad. Also, it's always fun to play with smoke & cars.
Originally proposed as actual client work, but the client went another route. Instead of sending the initial concept shots to the graveyard, I continued and used this as a means of experimentation and practice.
Animation, Design & Sound Design - Rishab Soni
Music - Moderat / Therapy