Select Plus provides services to employees as part of an employee assistance program, in the nature of an online searchable database featuring personal profiles and job postings in the fields of child care, tutoring, senior care, senior care facilities, house keeping and pet care.

Because Select Plus spawned from the merger of two different subsidiaries the challenge was to find a new way to represent the new company without alienating legacy stakeholders on neither sides. The following screens show the result and some of the process we conducted to arrive at the new logo.

Below are some of the collateral explorations.