Winner of the international Adobe Design Achievement Awards
2012 Packaging Category
Kreature Klips are designed for a target audience of children, 8-12 years of age.
The concept and the brand itself is derived from the unique shape of thehair clip because
of the resemblance to teeth. This association inspired the formation of the monster figures and
a play on the letterform ‘k’, through the creation of this unique brand. A simplistic design approach
is used as the monster figures and brand are intended to be playful and lighthearted.