Roxy: The Girl Scouts of Northern California Camp Mascot, Redesigned | July 2017
Roxy the Raccoon has been with the Girl Scouts or Northern California's camps for many years. This year, the marketing team took on a huge project to rebrand our camp program, "CampRocks!" Part of this project was to rebrand Roxy, which I took the lead on.
Old Roxy + Initial Sketches
I wanted Roxy to not just be a mascot, but a character that the girls of camp could imagine attending camp with them. I took a lot of inspiration from cartoons that young girls would find cute. The last sketch was chosen as the Roxy that we would proceed with.
Vectorizing + Notes
After we decided which sketch to use, I vectorized Roxy and submitted to my supervisor for critiques.