MACONDO
The name of the fictional town described in Gabriel García Márquez's novel, One Hundred Years of Solitude, and also the name of a residential loft building in Cali, Colombia, that combines industrial style with subtle references of magic realism.
Client: Urbanizadora Metro Cuadrado
Year: 2017
LOGO CONCEPT
A famous symbol of One Hundred Years of Solitude, the folded papers of the book itself, and the ortogonal geometry of building structures were used as inspiration to create Macondo’s isotype. The logotype, on the other hand, was expected to reflect the strong and bold feeling of the loft style, so that in the end, it would be in contrast with the delicacy of the butterfly.
