Best Kept
Jewelery Concierge
Startup Branding
Logotype & Mark
Packaging Concepts
©2018 C.Ruprecht
Best Kept is a personal Jewelry Concierge Serving, coming to the Aid of the modern gentlemen, who is looking for the ideal surprise for their loved one. Based on in depth personal Dialogue the right type and style of Jewelry is determined and recommendations are given based on budget and aesthetic profiles initially based on intelligent Questionnaires.
Influenced by the Clients' desire to have both female and male energy shine through the Corporate Design, the Branding aims to strike the right balance between a warm, subtle vintage and a boutique style modern feel.
The Logo
For the Logo-System a feminine lowercase custom Word Mark is paired with a modern geometric,
jewelry-inspired Logo to achieve a contemporary, yet classic look. Both parts work individually
and as center aligned Unit.
Colors / Typography
A tried and tested combination of a warm gold and a deep emerald green is brightened and modernized
by a pastel skin tone. Use of Typography is understated and subtle. Gill Sans is paired with moderate
use of Baskerville to re-emphasize the modern/classic balance.
Branding in Print & Online
Visualizations of the Brands presence on and off the screen
Art Direction & Design: C.Ruprecht
Mock-ups: Courtesy of Pixeden.com
Inquiries: studio {at} christophruprecht.com
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