Problem:
To create a mining company’s logo that captures its various Subsidiary Business Unit activities without losing its stated vision, mission and core activities.
Rationale:
The logo comprises of the number 1 and a drill bit. The design captures the core business of First Roots that is mining and represents its subsidiary activities through how the number 1 has been fragmented. The various shades of greens were chosen to show that they tap opportunities from “earth” and also show its regenerative ability as well its will to grow.
