About The Project
We strategised and designed for an Event Branding Project for ASHRAE, a global and leading committee for the HVAC industry. Their 2-day conference, 'Second ASHRAE Developing Economies' was attended by veterans from all over the world.
The inspiration of the visual language was taken from the theme of the conference which was on 'Growth' and 'Development'. We used an arrow as an element to denote the theme and this was adapted into various patterns to be used across their brand material. The colour palette was a gradient of green and blue, symbolic of the aim of the HVAC industry - to maintain a clean and green environment.
The inspiration of the visual language was taken from the theme of the conference which was on 'Growth' and 'Development'. We used an arrow as an element to denote the theme and this was adapted into various patterns to be used across their brand material. The colour palette was a gradient of green and blue, symbolic of the aim of the HVAC industry - to maintain a clean and green environment.
